Independent publisher Cherry Lane has signed a long-term music administration deal with comic book character giants Marvel Entertainment.
The worldwide agreement will cover 2008 blockbuster films Iron Man and The Incredible Hulk, animated TV series like Wolverine And The X-Men, Super Hero Squad and The Avengers, and also films planned for 2010 and 2011 such as Iron Man 2, Thof and Captain America.
Cherry Lane’s executive vice president of business development Mike Connelly says, “We are proud to be in business with Marvel Entertainment, home of some of the most recognizable characters in the universe.
“Not only is this an amazing partner for Cherry Lane but this is also going to be a fun and rewarding relationship.”
Marvel’s president of animation Eric Rollman adds, “As Marvel begins to focus on building our music business, Cherry Lane became the clear choice as a great partner with a long and stable track record, innovative and sophisticated systems for collection and a strong proven work ethic to help Marvel Music maximize its revenue streams from the exploitation of our content.
“We are looking forward to a long and mutually beneficial future together.”
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