EMI Music and Warner Music Group are now expanding a distribution and marketing alliance into Turkey, according to details announced Wednesday. The labels have been trading responsibilities in Southeast Asia, India, and the Middle East, part of an ongoing collaboration designed to lower collective overhead.
The recent expansion calls for EMI to handle physical and digital distribution for Warner throughout Turkey. EMI has been managing physical distribution throughout India and the Middle East, though responsibilities will now expand to include digital distribution within those regions as well. "These markets have exciting growth potential, especially in digital," said Adrian Cheesley, president of International at EMI Music. "We are delighted to be extending our successful relationship with Warner Music to include digital rights to their fantastic artist roster and catalog and to cover Turkey as well."
Currently, Warner Music Group handles physical distribution for EMI in Southeast Asia and other Asian countries, specifically Hong Kong, Indonesia, Malaysia, Singapore, Korea and Thailand.
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