By Ben Cardew
PIAS UK DVD, which represents more than 30 independent DVD labels including music DVD, is refining its service from January to offer improved product management, marketing and sales support.
In addition, DVD sales specialists Lace Digital Media Sales (LDMS) will be employed as the sales agency for PIAS UK DVD distributed releases. Physical distribution of PIAS DVD releases will continue to be handled by SONY DADC.
The new marketing and management service will comprise bespoke marketing and label management functions that can be applied across a whole catalogue or to specific one-off releases.
The service will sit as a separate fee-based addition to the services PIAS DVD already provides.
PIAS UK head of audio visual Andy Townsend says, “PIAS UK’s DVD output has increased significantly in the last two years and we want be able to provide our labels with a service that maximizes the potential for their releases. The combination of our label management and marketing expertise with LDMS’s dedicated sales resource makes for a genuinely compelling service for independent rights holders.”
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